TOM WUJEC

Tom Wujec, Autodesk, Canada

Innovation, Creativity & Imagination

Tom Wujec is a Fellow and Principal Consultant at Autodesk, the Oscar winning industry leader in 3D computer animation technology. He has brought several award-winning products to market and is co-author of Return on Imagination: Realizing the Power of Ideas, published by the Financial Times, and author of Five Star Mind and Pumping Ions, which have been translated into over a dozen languages.

A recognized authority on fostering innovation, Wujec enjoys extraordinary access to the design studios, innovation centers and executive suites of The Fortune 500. As a Fellow in one of the world’s largest and most creative software companies, Autodesk, he introduces approaches and tools that help organizations drive business success through the creation of new products, services and processes.

Wujec shares his vast experiences to help audiences understand the fundamental principles of innovation and apply them to their own businesses. He brings together real-world, down-in-the-trenches stories of innovation successes (and failures) with the sharp, poignant and sometimes funny lessons of what works and what doesn’t. In doing so, he paints a comprehensive picture of why fostering innovation is vital to business health, what problems innovation can solve, and most importantly, how to do it, whether in a small team or a large organization.

Return on Imagination

Why should we invest in innovation? What is really driving the growing need to innovate? And how can we innovate more effectively and efficiently? Wujec asks and answers these questions through stories, case studies, striking images and practical lessons. Based on his experiences working with the Fortune 500, Wujec opens a door that few people have a chance to walk through – the real-world art and science of creating new ideas and bringing them reality.

What audiences find most valuable are Wujec’s insights into integrated innovation. He carefully walks audiences through the act of identifying the right business problems using visual framing. Wujec presents approaches that encourage exploration, clarification, customer engagement, prototyping, and innovation testing. Finally, he illustrates simple ways to measure the return of innovation success.

By the end of Wujec’s presentation, audiences have collected five universal and practical principles they can apply to their own businesses. The brilliance of these principles lies in their simplicity: how they bring together the world of imagination and its sense of unlimited possibility with the world of pressing and tangible business needs.

Return on Innovation can be customized to an audience’s specific business challenges and key success factors. Audiences will be energized with a new understanding of how to leverage their imaginations for greater personal satisfaction and business success. Work will never be the same again.