March 17, 2011

About InnoFuture

InnoFuture provides practical hands-on services in Marketing Communication Strategy, Content Marketing [original content creation, campaigns and publishing] and specialist Event Marketing. We support Organisations and busy Managers who want to drive excellence in Market and Brand Leadership, Productivity and Competitiveness through strong Customer and Employee Brand engagement.

Marketing drives Innovation and Innovation drives Marketing  

2001: The Reason – Global Trendz Marketing [GTM] established by Margaret Manson as a marketing boutique to provide SMEs with world-class strategic marketing advice and support.

2007: Inspired Growth – We add an extra dimension to our Client’s competitiveness: INNOVATION. Launch of a world-class business innovation conference, InnoFuture – Future Powered by Innovation, designed to bring leading global business innovation trends and models to Australia. GTM is eclipsed by InnoFuture. We have started a ‘movement’.


InnoFuture Momentum: nearly one hundred people, who attended the conference, came together for a ‘Reunion’ two months after the event – just in Melbourne – which turned into a long running series of live events hosted by Telstra in their Innovation Centres in Melbourne and Sydney from 2008 – 2009, then, by Suncorp and GHD in Brisbane. But too many people couldn’t take full advantage of our live events – being spread across our vast country.

InnoFuture Momentum Online:  The Problem with ALL LIVE EVENTS AND MOST TRAINING is that the participants cannot easily act on what they have just heard. With an objective to “Make valuable know-how less perishable and more efficient to apply!”, and two years of research and experiments with online group meeting and learning TECHNOLOGIES – in 2010, we launched an online event program – via a unique blend of video conferencing and webinar platform.

An innovative experiment – InnoFuture RIOT: It’s not easy to hold people focused for any period of time in front of a screen – we have been conditioned to self-distract by the TV commercials; so our experiment led to a RIOT format, an ambitiously 29-minute sprint through concepts and ideas – with exciting international guests, video presence, etc. But the best was yet to come…

InnoFuture Business Academy – “dare to lead”:  From marketing strategy, through group education, InnoFuture is back, assisting individual Businesses with the most important transformation for the new state of competition. In 2014 we have launched our exclusive SERVICES to assist Australian SMEs in building a world-class Competitiveness, Productivity and Innovation agility fit for global markets. We help create Australian global market leaders, who can also more effectively compete right here in their local markets.

We know that most businesses need to address these challenges to be successful:

  1. Having a clear Vision that engages and inspires employees, customers & partners;
  2. Having a Differentiated Business to be Competitive and Profitable;
  3. Achieving real Productivity from all resources;
  4. Understanding what they need to innovate to achieve competitive results;
  5. Collaboration to gain speed, cost leadership and access to other resources;
  6. Being a human company in order to be a great company!

InnoFuture is committed to MAKE A DIFFERENCE to YOUR BUSINESS.

Call now on 0407 66 11 30