B2B Content Marketing 4.0 is here, and it is re-writing the rules for growth. As the central part of digital marketing, content marketing has radically transformed the way B2B companies generate sales and growth. In this new paradigm, Google and Social Media platforms...
Is your company leveraging its innovation story? Innovation is exciting. It is also rocket fuel for content marketing and building Brand equity. Not only does innovation drive business; it has the power to change lives and societies. For thousands of years the quest...
Don’t Manage the Media. Manage the Message. Brand Leadership in B2B sector has direct impact business growth. B2C marketers have realised it for a long time. But in the digital age, where inbound marketing drives Sales performance and Brand authority, B2B...
Like many brands, InnoFuture, Future Powered by Innovation, started with a Leader’s Vision. This Vision was to create a world-class business innovation conference that would transform the future of Australian businesses through best knowledge, inspiration and...
How often do we see a case of Business Platform Innovation, the most powerful way of driving competitive growth, unfold before our eyes! Nearly three years ago I wrote an article “10 Ways to Innovate in Business”. It highlighted the fact that R&D-based product...
Spotted by www.trendwatching.com this is an example of kick-ass innovations using Social Media to engage and create value for Customers. Delta Airlines is again one of the most profitable airlines in the world (several US airlines have made a turnaround, but...
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