30 Questions Every B2B Leader Must Ask about Marketing to Drive Growth
Marketing is a journey of planning, relentless execution and continuous improvement and innovation. Leveraging Marketing to create and keep a customer is also one of ten ways to innovate in business. By asking these soul-searching questions, small B2B business owners can identify gaps, refine strategies, and set a course for sustainable growth.
6 Ways to Tell Your Innovation Story
Is your company leveraging its innovation story? Innovation is exciting. It is also rocket fuel for content marketing and building Brand equity. Not only does innovation drive business; it has the power to change lives and societies.
Leader In The Age of Content
Brand Leadership in B2B sector has direct impact business growth. B2C marketers have realised it for a long time. But in the digital age, where inbound marketing drives Sales performance and Brand authority, B2B brands are beginning to take notice. It has never been more critical for every business Leader and especially Founder to personally turn up the volume of the Brand in order to build and retain market leadership
12 Commandments of Innovation for Australian Business
Margaret Manson is the Founder of InnoFuture. Essentially, a ‘blue-collar’ content and communication Specialist, she does the hard stuff that builds Brands and grows business pipelines.
What is Business Platform Innovation
How often do we see a case of Business Platform Innovation, the most powerful way of driving competitive growth, unfold before our eyes! Nearly three years ago I wrote an article “10 Ways to Innovate in Business”. It highlighted the fact that R&D-based product innovation is only one the toughest of at least ten ways of […]
What Really Drives Business Innovation?
Despite the many articles, blog posts, interviews, products, and webinars that InnoFuture has produced to better help businesses understand and achieve Innovation Culture, there is still confusion about the one thing that really drives innovation. Unfortunately, this one thing, no matter how hard we may try, cannot be taught. The one thing that will always […]
How to Build a Brand People Trust
Building the all-important brand trust starts with fresh rules and, therefore, requires breaking of some entrenched old habits. In this post, I’d like to overturn four of the most unhealthy business myths that impact on brand trust. 1. Business is Not Personal. In the new economy, the old saying, “business is not personal” no longer […]
Seth Godin on Failure
Success is what we all strive for. But it is not Success that helps you move forward. If you analyse Success, you are looking in a rear-view mirror and will only try to duplicate your previous actions. But as Heraclitus observed 2500 years ago, you cannot step twice into the same river. The actual value […]