Content Marketing: The New B2B Growth Rules

Content Marketing: The New B2B Growth Rules

B2B Content Marketing 4.0 is here, and it is re-writing the rules for growth. As the central part of digital marketing, content marketing has radically transformed the way B2B companies generate sales and growth. In this new paradigm, Google and Social Media platforms...
6 Ways to Tell Your Innovation Story

6 Ways to Tell Your Innovation Story

Is your company leveraging its innovation story? Innovation is exciting. It is also rocket fuel for content marketing and building Brand equity. Not only does innovation drive business; it has the power to change lives and societies. For thousands of years the quest...
Leader In The Age of Content

Leader In The Age of Content

Don’t Manage the Media. Manage the Message. Brand Leadership in B2B sector has direct impact business growth. B2C marketers have realised it for a long time. But in the digital age, where inbound marketing  drives Sales performance and Brand authority, B2B...
What is Business Platform Innovation

What is Business Platform Innovation

How often do we see a case of Business Platform Innovation, the most powerful way of driving competitive growth, unfold before our eyes! Nearly three years ago I wrote an article “10 Ways to Innovate in Business”. It highlighted the fact that R&D-based product...