Earlier this week I had another meeting with the Federal Government. The Ministry for Industry contacted me in response to my submission on “saving Australian manufacturing”. In January the Minister for Industry invited broad input on the subject. Yes, seven months...
Spotted by www.trendwatching.com this is an example of kick-ass innovations using Social Media to engage and create value for Customers. Delta Airlines is again one of the most profitable airlines in the world (several US airlines have made a turnaround, but...
Building the all-important brand trust starts with fresh rules and, therefore, requires breaking of some entrenched old habits. In this post, I’d like to overturn four of the most unhealthy business myths that impact on brand trust. 1. Business is Not Personal....
In the world of today, job losses are increasing, manufacturers are being driven to close their doors, and large corporations are selling their assets for pennies on the dollar. It seems grim, but only from one side of the coin. If you flip it over, entrepreneur...
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