Thought Leaders: Peter Freedman AM | RØDE Founder

by Margaret Manson

In the iconic interview with RØDE Founder and Chairman, Peter Freedman AM, Margaret Manson, Chief Inspirator of InnoFuture, drills through the layers of an extraordinary Australian business success. Business success is about innovation, determination and business...

Why Innovation is a Matter of Culture.

by Margaret Manson

LinkedIn and other social media can be a goldmine of information, when they are not being a time thief. This article by Adam Rogers, about why innovation is a bad word whets an appetite for innovation with some practical tips lightly camouflaged by the tongue-in-cheek...

The Quagmire of Employee Engagement

by Margaret Manson

Ah, Change Management. Change management experts, as the name indicates, focus on Management. The employee part of the process is usually dumbed down to mindless training and rigid processes which, the experts tell Management – will become routine (I call it...

Who Leads the Leader?

by Margaret Manson

Churchill, Jobs, Gandhi, Lincoln, Patton. All names that most of us are familiar with, and many think of them as great leaders in history. But they all have one other thing in common: they gave credit to a leader they considered greater than themselves. People often...

Innovation in an “Old” Industry

by Margaret Manson

Today I saw a product proudly displayed in the center of a busy shop. I saw people picking it up, oohing and aahing over it, and some even putting it in their baskets. When I picked up on of the items, I was very confused to see that is was mass-printed hardcover...

Building a Brand? Do Not Hire For Talent, Education, or Skill.

by Margaret Manson

If you want to build an iconic, differentiated brand, the last thing you want to do is to do what others are doing. This applies to most areas of business, but even more so in building your team. Why shouldn’t you hire for talent, skills or education? What else...