Websites and Business Culture

Company’s website is it’s face and, today, it reflects the Culture of an organisation. What and how you communicate to your employees and customers shows through your website.  I call ‘confident personality’. Good looks give advantage to people and websites, but it’s the ‘personality’ that wins in the long term. And, the above checklist is[…]

The Secret of Winning Business Cultures

Many businesses and organisations struggle with productivity, sales, keeping profits up, staff turnover and effective innovation. The real problem in not getting the results you want is the disconnect between Strategy and the Operations, i.e. lack of direction In today’s business environment, it’s not enough to create job descriptions and expect people to do[…]

Business Is Personal: Using Strategic Communication to Your Advantage

In the InnoFuture article, “Business Is Personal“, we dove into the necessity of the “personal touch” aspect of business. The fact is, the Internet is not making business more faceless – it is making it much more transparent and personal. Every day, millions of people support and communicate with companies that they relate to via[…]

Practical Uses of Non-Negotiable Principles: Better Blog Posts

As we discuss Non-Negotiable Principles (NNPs) more and more with business leaders, one of the rising questions is “what are the practical applications of these strategies?” As you may know, developing core NNPs for your organisation will help everyone on the team make better decisions more easily – leading to a more agile and innovative[…]