Firms with conscious growth intentions, who ultimately achieve sustained growth, view success differently. Firstly, their CEOs are focused on the company’s ability to satisfy the needs of a wide range of stakeholders, including customers, employees and shareholders.
They view success as the accomplishment of a much broader range of goals including profitability but also customer satisfaction, employee happiness, shareholder goals, product/service quality and innovation.
To attain these goals the use of innovation, internationalisation, training, devolved decision-making and other sound managerial practices.
Growth oriented companies are more likely to delegate decision making; achieve sales from innovation; be larger; train staff; perform and grow more consistently.