In the digital age Content is King! Content is everything we communicate trough words, pictures, video or public speaking, i.e. events. We use Content Marketing as a structured process that utilizes these diverse elements to build Brand differentiation and leadership and a robust, “self-filling” sales pipeline for our clients.
InnoFuture specializes in creating Content that converts: your unique expertise into Brand Engagement, readers into Buyers, and Customers into loyal Brand advocates. And, it works for your business 24/7. We translate your Brand message into compelling, original content for the Website and Social Media, with integrated email and online campaigns that point to your business from every angle and make you stand out and be noticed.
Basic Communication Requirements
We develop differentiated, original business content for clients’ websites – and manage digital / UX design agencies.
Actually, there is nothing basic about developing a modern business website: mobile, visual, interactive and relevant. This the reason why so many businesses, who should be leading through digital communication, demonstrate a brand-damaging lack of strategic thinking and innovation with the state of their websites. Working with IT, manufacturing and a range of B2B services, we frequently see websites with outdated technology; industry influenced ‘me-too’ messaging that fails to differentiate, unclear business Value Proposition and out of date contact.
Yet, hiring a digital agency doesn’t always solve the problem. Customers frequently call us to get website projects move along and to ‘live’ stage, because digital agencies inevitably get stuck on creating relevant business content. We make it happen by putting to work our deep understanding of various industries, expertise in strategic B2B marketing communication; and, of course, our passion for building Brands by writing for humans. We cater for any life stage of your website:
New website content development | Updating existing website | Refreshing the Business Value Proposition | Adding new Content
Email Marketing: Campaigns | CRM | Automation
While a website is the face and hub of business communication, Email Marketing is the most effective form of customer communication. It keeps your brand at the top of mind of the Customer, it wams up leads and opens doors for the Sales team to start a conversation. Email marketing must be implemented consistently, using technology to automate, test and measure and innovative, strategic thinking to improve.
Creating In-Bound Channels | Integrated Communication
There are many channels that can create in-bound traffic to fill in that sales pipeline cheaper and more consistently. Most businesses only need to select 3-4 channels, based on their customers’ profile and their resources to manage these channels. We help our Clients develop and manage the best channels for their business needs.
Integrated Online Campaigns
Articles & Insights Papers
Social Media Content & Publishing
Event Marketing – Building thought leadership
Because your business is different, your content needs are unique.