March 17, 2011

Manifesto

manifestoGood businesses have all the resources at their fingertips. Great businesses inspire. Cultural innovation is the only sustainable way to ensure business longevity and success. The only constant in life is change. To successfully surf the change, business needs an equal balance of marketing and innovation.

At the core of InnoFuture business is Collaboration and Human Interaction.

  1. Thought leadership holds the future of organisations, countries and humanity.
  2. Business is about two things: innovation and marketing.
  3. Good businesses have all the resources at their fingertips. Great businesses inspire.
  4. Business success is a global race for resources, talent and customers.
  5. World acceleration requires business response acceleration.
  6. Collaboration imperative – no one can do it alone.
  7. Cultural innovation is the only sustainable differentiator.
  8. Innovation is the ability to find new intersections of existing knowledge.
  9. Innovation is a way of life – system of habits and behaviours – for business.
  10. Innovation is a state of mind.
  11. Innovation is a contact sport.
  12. An individual who can make a difference.
  13. Influence is the new Leadership.
  14. To be the best we need to play with the best – across disciplines, across geography
  15. Forget ‘industry’ Benchmarking and create your own game with your rules.
  16. Look to Non-Customers for radical growth
  17. Do things differently.
  18. Think outside the square, Innovate inside the square
  19. The philosophy of ‘abundance’ reminds us that ‘less is more’
  20. Communication and ‘interpretation’ of Trends is the essence of positive progress

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