Innovation News
hot off the press...
TAKE ACTION NOW: Introduction to Innovation for Manufacturers. Qld Government subsidised workshops - fantastic value. Final workshops start on 25th and 31st August. Download info.
latest...
InnoFuture WHITE PAPER: Are We There Yet?
Latest Consumer Trends - Statusphere.
10 Steps for Boosting Your Company's Innovation.
McKinsey: Where the Developed Economies will Find Growth
previously...
Top 10 Ways to Imbed Innovation Culture.
Seth Godin - Importance of communication: Ideas that spread, win.
In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones. Seth Godin is an entrepreneur and blogger who thinks about the marketing of ideas in the digital age. His newest interest: the tribes we lead.
Malcolm Gladwell -
The Importance of Market Insights: Spaghetti Sauce
Tipping Point author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce - and makes a broader argument about the nature of choice and happiness.
Malcolm Gladwell is a
Detective of fads and emerging subcultures, chronicler of jobs-you-never-knew-existed, His work is toppling the popular understanding of bias, crime, food, marketing, race,…
Daniel Pink -
The Death of Carrot and Stick: creating the culture of innovation
Daniel Pink in his latest book 'Driver' claims that the carrot is limp and stick broken. The research confirms that monetary incentives, known not to motovate people (or the Pavlov's dog) for very long, definitely do NOT stimulate creativity and it's time to embrace intrinsic rewards that get people interested and motivated for the right reasons. While this must be music to managers' ears, it is not as easy as it seams.
BOOKS: 'The Creativity Formula' by Dr Amantha Imber, a regular contributor to InnoFuture evnets, gives us 50 scientifically proven creativity boosters for work and live'. This is a must read.
Tom Kelley Interview with for InnoFuture 2007
Follow Margaret on Twitter @InnoFuture or on Fast Thinking Think Tank where she blogs on Leadership, Innovation and Marketing
