Innovation News

latest... [reality shifting videos]

Seth Godin - Importance of communication: Ideas that spread, win.

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones. Seth Godin is an entrepreneur and blogger who thinks about the marketing of ideas in the digital age. His newest interest: the tribes we lead.

Malcolm Gladwell - The importance of Market Insights: Spahetti Sauce

Tipping Point author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce - and makes a larger argument about the nature of choice and happiness. Malcolm Gladwell is a Detective of fads and emerging subcultures, chronicler of jobs-you-never-knew-existed, Malcolm Gladwell's work is toppling the popular understanding of bias, crime, food, marketing, race,…

Daniel Pink - The Death of Carrot and Stick: creating the culture of innovation

Daniel Pink in his latest book 'Driver' claims that the carrot is limp and stick broken. The research confirms that monetary incentives, known not to motovate people (or the Pavlov's dog) for very long, definitely do NOT stimulate creativity and it's time to embrace intrinsic rewards that get people interested and motivated for the right reasons. While this must be music to managers' ears, it is not as easy as it seams.

The world of Possibilities - Charles Leadbeater

previously...

• TRENDS FOR 2010 - Read the Report
• BOOKS: 'Dancing with the Elephant' by Mark Toomey - Waltzing with the Elephant! This evocative phrase is the title of the first book that I have seen that explains what IT governance is, why it matters, who is responsible and how you can pragmatically implement appropriate Technology for Information Technology governance.
• BOOKS: 'The Creativity Formula' by Dr Amantha Imber, a regular contributor to InnoFuture evnets, gives us 50 scientifically proven creativity boosters for work and live'. This is a must read.
• The future of Innovation Interview with Margaret Manson on ABC Radio Future Tense. Are we going in the right direction. Podcast
• Green Paper or the Cutler Report on the National Innovation Review presented at InnoFuture 2008 by Dr Terry Cutler
• Tom Kelley Interview with for InnoFuture 2007