Margaret Manson is a Knowledge broker – with a Mission to inspire, inform and connect businesses with focus on two things: marketing and innovation.
Margaret Manson is the Founder and Chief Inspirator of InnoFuture, a prominent Australian innovation Think Tank and business network. Margaret is a recognised business innovator as well as an experienced marketing strategist, educator, and inspirational leader. Margaret has been at the forefront of business innovation in Australia since 2006, and is connected to leading global experts in business strategy and innovation and makes their insights regularly available to her Network.
Her Vision is to democratise innovation and help progressive Australian businesses play a winning game in the global economy. Her special Focus is helping business Leaders build iconic cultures that improve their Competitive Advantage and Agility to adapt.
Qualifications – Margaret holds two Degrees: Bachelor of Business (Marketing) and Master of Arts in Linguistics (German Literature).
Margaret has held a number of strategic and tactical marketing roles in retail, manufacturing, services; and non for profit organisations of all sizes; from multinationals to family owned businesses, including: Mercedes-Benz Australia, Lurgi Australia, Siemens, Target, The Signcraft Group, Note Printing Australia, and Victorian Government – Major Projects, etc.
Margaret’s Expertise is in marketing and communication strategy and cultural change, specialising in building valuable brands through dedicated employee networks that engage people around a unique, competitive brand positioning.
Margaret has been a Guest lecturer at RMIT University and Box Hill and William Angliss Institutes of TAFE on subjects of consumer behaviour and business planning.
She is also an Entrepreneur. She has founded two knowledge-based businesses: Global Trendz Marketing and InnoFuture; and created two national business conferences: BRANDChild Congress – dedicated to marketing and InnoFuture – dedicated to business innovation.
Margaret speaks several languages including Polish, German, Russian, and Italian – and considers herself a member of the global Café Society.
Margaret Manson speaks and writes on a range of topics relating to building innovation leadership, capacity and culture.
Margaret’s focus is not just on ‘why’ Australian businesses must innovate more pro-actively, but, importantly, how to go about building innovation capacity; including how to link innovation to business strategy, how to lead innovative businesses, how to build innovation culture and how to build purposeful employee networks to innovate with more agility.
Examples of recently delivered topics:
- “Maximising business potential through Culture”
- “License to Lead”
- “One Rule Strategy for Continuous Improvement”
- “A Blueprint for Productivity, Innovation and Growth”
Previous Speaking Engagements
- Business Leadership Simulation Centre – ‘Maximising business potential through Culture’
- Swinburne University – School of Entrepreneurship and Innovation – ‘How to build a Business Brand’
- InnoFuture Conference 2007 – Opening note ‘Why Every Business Must Innovate’
- InnoFuture Conference 2008 – Opening note ‘Business Innovation – Beyond Product Innovation’
- William Angliss TAFE – ‘Using PR in the Promotional Mix’
- American Chamber of Commerce – ‘Business Innovation – The only source of competitive advantage’
- ABC Radio National – Interview on Future Tense about Business Innovation
Article: BRW – “How to Harness the Pester Power”
Article: Australia China Business Insight magazine – “Harnessing the Wave of Change” (Dec 2012)
Article: CEO Online – “Purposeful Networks for Unstoppable Growth” (Mar 2013)
Article: CEO Online – “The Power Of ‘One’ In Continuous Improvement” (Feb 2013)
Article: CEO Online – “Coaching – Key To Getting the Competitive Advantage” (Feb 2013)
Accepting Invitations to Speak or Create Your Strategic Content
- Want to inform and inspire their networks;
- Want to inform their management teams about the shortest path to effective innovation;
- Want to inform and inspire their employees about the ‘insane’ joy ride with the innovation culture and their ticket to creating and participating in ‘purposeful networks’.