‘Ego is not a dirty word…’ sang Skyhooks. And I always thought it was ‘eagle…’. (Ah, the perils of the English language.) And, I could never understand why it would ever be a ‘dirty word’. Somehow ‘innovation’ has become a dirty word. Well, maybe not dirty but badly tarnished.
Don’t want to be painted with the same brush and want to avoid this limp-around-the-edges term?
Everyone from Seth Godin to the Harvard Business Review raves about innovation as a mindset, a process, and a way of life, we’d like to contribute to the conversation with examples of actual B2C innovations, carefully assmembled by bright minds at TrendWatching. Dozens of ’em.
FORGET INNOVATION AS A JOB! IT’S NOT A JOB.
With the entire world now engaged in creative destruction, YOU live in the times of INNOVATION EXTRAVAGANZA. You either join the movement and see what surprise you can cook up for your customers you haven’t met yet or get a surprise from the competitors you haven’t hear of yet.
Do you want to SURPISE OR BE SURPRISED?
Invent, improve, copy… or perish. Here are some ideas that can propell you in the right direction.