‘Ego is not a dirty word…’ sang Skyhooks. And I always thought it was ‘eagle…’. (Ah, the perils of the English language.) And, I could never understand why it would ever be a ‘dirty word’. Somehow ‘innovation’ has become a dirty word. Well, maybe not dirty but badly tarnished.
Don’t want to be painted with the same brush and want to avoid this limp-around-the-edges term?
Everyone from Seth Godin to the Harvard Business Review raves about innovation as a mindset, a process, and a way of life, we’d like to contribute to the conversation with examples of actual B2C innovations, carefully assmembled by bright minds at TrendWatching. Dozens of ’em.