Why Innovation is a Matter of Culture.

social-media-managerLinkedIn and other social  media can be a goldmine of information, when it’s not being a time thief. This article by Adam Rogers, about why innovation is a really bad word whets an appetite for innovation with some practical tips lightly camouflaged by a fun-approach. There has been too much heavy handed pontificating of ‘innovation’ around which turns people off, causing them to miss out on what really matters.

The fact is that for many misinformed organisations (and leaders) innovation is fast becoming an empty word, a little like a ‘designer iPad’ cover but without the iPad inside. So, let’s repeat the mantra: innovation is not a separate discipline or department or ‘strategy’. It is a systematic fulfillment of a Competitive Strategy of a company (any organisation for that matter) through daily routine activity of informed and engaged people in the organisation.”

If we consider that there are more than 10 ways to innovate in business, it becomes clear that every employee has a chance to make a difference – daily. They just need to operate in the right environment (Culture): be informed, inspired and connected.

And, as Adam Rogers, so well points out, its the Culture (and Sub-Culture) that enables effective delivery of innovative – and competitive – outcomes. Of course, while a culture exists in every organisation, it is the right (purposefully designed) Culture that makes a difference. It may be difficult for an organisation to ‘design’ the culture completely with internal resources – two main obstacles being: time and objectivity – but I strongly believe that it will NEVER be delivered by a big consulting firm which will be bureaucratic and conservative in itself. Culture (just think of your every day yoghurt) needs a small addition of a catalyst to grow and to be replenished constantly.


Jojo-2InnoFuture is a marketing and innovation specialist helping SME leaders build Business Culture that puts their Competitive Strategy on every employee’s agenda and effectively drives Productivity, Brand Engagement, Continuous Innovation, easier and more Profitable Sales, and Growth.

TALK TO US ABOUT: Building the right Business Culture | Turning your Employees int ‘raving fans’ | Boosting your core Brand strength for higher market impact in the ‘connected age’ |

Margaret Manson | Chief Inspirator: M: 0407 66 11 30 | P: 03 9857 9215

 

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